Born and raised in the High Atlas Mountains, my connection to Morocco’s landscapes and traditions began early. Those roots inspired me to share my country’s beauty with the world. Although I graduated from law school, my passion for culture, travel, and meeting new people led me into the tourism industry.

I’ve been working in tourism for more than eight years, including over five years as a professional tour guide. During this time, I’ve had the privilege of leading travelers across Morocco . This experiences have taught me what travelers truly appreciate: authenticity, comfort, and real human connection.

Before creating Morocco By Experience, I worked with several travel companies, which helped me develop strong guiding and planning skills. This background allows me to design trips that balance adventure, culture, and relaxation, always with a personal touch.

I believe that travel should make a positive impact. I’m committed to responsible tourism that supports local communities, especially women in rural areas, while helping preserve Morocco’s heritage and natural beauty.

My mission is simple: to share the real Morocco.
the Morocco I grew up in and continue to love with travelers who want more than just sightseeing. I aim to create memorable journeys that reflect the warmth, hospitality, and authenticity that make Morocco truly unique.